About
At Lucy Vail Floristry, floristry is not decoration but visual storytelling – an art form that transforms spaces, evokes emotion, and shapes sensory experience. What began with Lucy experimenting in her garden shed has grown into an award-winning global floral design studio, internationally recognised for bold use of colour, immersive installations, and deep respect for nature. Formally trained in Italy, Lucy refined her practice through the study of texture, movement, and colour. That foundation informs the studio’s design philosophy today: an approach that seeks to reimagine how flowers influence the way we inhabit and perceive space. Large-scale, bespoke installations remain the studio’s signature, anchored by a rigorous sustainability ethos. Floral foam is never used, structures are often engineered in-house to minimise waste, and the team champions locally grown, seasonal flowers wherever possible. This philosophy not only protects the planet but also enhances the natural beauty and authenticity of their designs. The collective behind LVF draws on multidisciplinary backgrounds in set design, interior architecture, art history, and experiential curation to transformative ends. LVF pushes the bounds of traditional floral design to turn a celebration space into a living work of art.
Why Our Editors Love
- Bold, innovative designs that reimagine how florals can transform a space
- Immersive, multi-sensory experiences that engage emotion
- A sustainability-first ethos without compromising artistry
Testimonials
I can’t express how magical our wedding day was, thanks to the stunning floral design by LVF. The arrangements were breathtaking, perfectly capturing the essence of our love story. From the delicate peonies to the vibrant dahlias, each bloom was thoughtfully chosen and beautifully arranged. Our guests were in awe, and the flowers truly transformed our venue into a romantic paradise. If you want your special day to be unforgettable.
– Celine
